Services
What Driftwood does.
Five service areas. The list is short on purpose. Driftwood does the thinking and the execution, so the plan and the work that comes out of it are made by the same person. You are not handed a strategy and left to build it yourself.
01 · Marketing Strategy
Decide what to do before doing it.
Campaign planning, positioning, audience strategy, promotional planning, and practical marketing recommendations.
We start with what the business needs to sell and who needs to hear about it, then build a plan that fits the team's actual capacity.
Typically includes
- Campaign planning
- Positioning and messaging
- Audience strategy
- Promotional planning
- Practical marketing recommendations
02 · Content & Copywriting
Say it clearly, in your voice.
Website copy, social media content, email marketing, promotional messaging, blog and SEO content, and communications.
Copy that says what the business does in plain language, written to match how customers already talk about it.
03 · Graphic Design
Brand-consistent, every time.
Social graphics, promotional materials, presentations, digital assets, signage, and branded collateral.
Design produced against brand guidelines so the same offer looks right on a feed, a flyer, and a storefront sign.
04 · Digital Marketing
Get found by the people nearby.
Local SEO, website content, digital campaigns, analytics, conversion tracking, and digital presence optimization.
Work focused on being found locally and on knowing which parts of the marketing are actually producing calls and bookings.
Typically includes
- Local SEO
- Website content
- Digital campaigns
- Analytics and reporting
- Conversion tracking
- Digital presence optimization
05 · Marketing Support
The ongoing help most teams actually need.
Ongoing marketing assistance, content calendars, campaign execution, project coordination, and day-to-day marketing support.
For businesses that have a plan and need a steady pair of hands to keep it running each week.
Typically includes
- Ongoing marketing assistance
- Content calendars
- Campaign execution
- Project coordination
- Day-to-day marketing support
Process
How an engagement runs.
Four steps, same order every time, whether the job is one campaign or ongoing support.
Understand the business
We ask what you sell, who buys it, and what has already been tried. No plan gets written before that.
Agree the plan
You see the scope, the priorities, and the timing in writing. Work starts once you say yes.
Produce the work
The copy gets written, the design gets made, the campaign gets built. You review it before it ships.
Keep it running
Marketing is not one launch. We watch what performs and adjust the next round.
Let's talk
Not sure which of these you need?
That's a normal place to start. Tell us what's not working and we'll tell you honestly where we'd begin.