Skip to content
Driftwood Marketing Co.

Motorhull Automotive

Driftwood supported Motorhull Automotive through the transition from Orcutt Automotive to a new name and identity, then built the local marketing presence that connects the shop with customers in Corpus Christi, Flour Bluff, and the wider Coastal Bend.

Client
Motorhull Automotive, formerly Orcutt Automotive
Industry
Automotive Repair
Location
Corpus Christi and Flour Bluff, Texas
Services
Branding, Marketing Strategy, Local SEO, Website, Content, Graphic Design
Motorhull Automotive logo

The challenge

A rename risks losing the trust an established shop already earned. The new brand had to feel familiar to long-time customers, look consistent across signage and social, and keep ranking for local automotive searches under a new name and a new domain.

The approach

Driftwood developed the brand and its guidelines, then carried the identity through website content, signage concepts, promotional materials, and social posts. The announcement campaign led with continuity, same team and same location, while local SEO and profile optimization protected search visibility through the domain change.

What we handled

Driftwood’s role

  • Brand development and brand guidelines
  • Brand positioning and visual identity
  • Marketing messaging and signage concepts
  • Website strategy, content organization, and copy
  • Domain and website transition strategy
  • Design oversight
  • Local SEO strategy and local keyword work
  • Google Business Profile and Yelp optimization
  • Service-area content for Corpus Christi, Flour Bluff, and the Coastal Bend
  • Social content and promotional graphics

From the engagement

Selected work

Motorhull Automotive homepage with a hero image of the shop
Homepage messaging built around service, trust, and a single request action.
Motorhull Automotive about page
About page copy introducing the ownership and the service promise.
New owners, same great service announcement graphic
Ownership announcement graphic and caption written to protect existing trust: same location, same team, same quality of service.
Motorhull Automotive services social graphic
Services graphic and caption covering AC, brakes, oil changes, suspension, engine, transmission, and tune-ups, closing on a phone number rather than a form.
Oil change discount promotional graphic
Promotional offer pairing a discounted oil change with a free inspection.
Motorhull Automotive business cards
Business cards applying the new brand to print collateral.

What came of it

Results and impact

  • Brand guidelines gave the shop one consistent look across web, print, signage, and social.

  • Website content and domain transition handled without losing the shop's local search footing.

  • Google Business Profile and Yelp listings optimized for the Corpus Christi and Flour Bluff service area.

  • Announcement campaign framed the rename around continuity, keeping long-time customers with the shop.

Live site

motorhull.com (opens in a new tab)

Current client site.

Keep looking

Related projects

Kids Party Ranch logo

Kids Party Ranch

Full marketing management for a family entertainment venue: campaign strategy, social content, print, website copy, and local SEO.

Strategy · Content · Design · Digital

View project
Article cover reading Cracking the Code: How to land your first job as a Salesforce professional

Brand & Content Design

Banners, LinkedIn carousels, social posts, and article covers produced by Driftwood's design partner across SaaS, industrial, fitness, and cybersecurity brands.

Design · Content

View project

Let's talk

Have a marketing project in mind?

Whether you need a marketing strategy, stronger content, a polished campaign, or ongoing marketing support, Driftwood can help you figure out what comes next.

Get in touch